#1 Optimised for conversion: Simplified the layout by prioritizing key information, reducing distractions, and reinforcing the call-to-action with a brand-aligned image, driving clearer user focus on completing purchases.

#2Enhancing  Immersive Product Browsing: Improved UX with a quick-view option, allowing users to inspect products without leaving the main page. Prioritized accessibility by adding keyboard navigation and screen reader compatibility, creating an engaging and seamless browsing experience while reducing user fatigue.

#3 Defining a Style Guide for Brand Consistency: Created a style guide outlining visual and writing guidelines to maintain brand identity and professionalism, ensuring consistency and alignment with brand values for future stakeholders.