UX/UI Designer
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The OSU Vinegar website faced low sales due to poor accessibility and navigation. I led a redesign to improve user experience, optimise information architecture, and enhance discoverability, driving higher engagement and sales.
Role
Product Designer
Client
OSU Vinegar
#1: Redesigned the information architecture to improve site flow and ease of use.
#2: Wrote all content to enhance search discoverability and brand identity.
#3: Optimised product discoverability, leading to smoother purchase pathways.
#4: Created a style guide outlining visual and writing guidelines to maintain brand identity.
