UX/UI Designer
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I redesigned the National Rail Railcard app to streamline the experience for purchasing and managing Railcards. My goal was to make the app more intuitive, ensuring users could quickly find the right Railcard and access their digital Railcard with ease.
Role
Product Designer
Client
National Rail
#1: Made it possible for users to buy Railcard within the Railcard app.
#2: Reduced the steps required for users to show their Railcards on train journeys.
#3: Conducted user research to identify pain points.
#4: Collaborated closely with developers to ensure a seamless execution.
