Papa John's discovered a poor user experience was a the issue for the decline in franchisee applications. I redesigned the information architecture and improved the web experience to boost engagement and drive applications.
Role
Product Designer
Client
Papa Johns
#1: Analysed research insights to inform the ideation process.
#2: Worked with design system team to ensure consistency.
#3: Redesigned the information architecture to streamline navigation and improve flow.
#4: Created wireframes and prototypes to validate design concepts with stakeholders.