#1 Information Architecture Revamp:  I analyzed and streamlined the website's information architecture, aligning it with high-traffic pages and business priorities. By prioritizing the franchisee application and improving accessibility, I attracted more visitors to key sections, driving an increase in applications.

#2 Making Key Steps, Step-less: I revamped a key Papa John's website section, aligning it with brand creativity to enhance navigation, interaction, and visual appeal. The improvements boosted engagement, with users spending more time on pages and interacting more effectively with the content.

#3 Colour Doesn’t Hurt: I used Papa John's brand creativity to redesign a key website section, incorporating imaginative elements to enhance navigation and interaction. The improved visual appeal boosted user engagement, with increased time on pages and better comprehension of the content.