Papa Johns Franchise Redesign

Papa John's discovered a poor user experience was a the issue for the decline in franchisee applications. I redesigned the information architecture and improved the web experience to boost engagement and drive applications.

Role
Product Designer

Client
Papa Johns

How did I have impact?

#1: Analysed research insights to inform the ideation process.

#2: Worked with design system team to ensure consistency.

#3: Redesigned the information architecture to streamline navigation and improve flow.

#4: Created wireframes and prototypes to validate design concepts with stakeholders.

How did it do?

37%
Increase in franchisee applications.

75%
Boost in website traffic.

60%
Reduction in bounce rates due to improved navigation.